Some lesser known features of Instagram Stories

Now that you’ve hopefully started playing around with Instagram Stories, I thought I’d take the opportunity to share one or two features that some may not be aware of. So let’s get into it. Solid background colour. You can create a solid background colour by taking a random picture, selecting the drawing tool, choosing the colour you want and holding down on the screen. Your … Continue reading Some lesser known features of Instagram Stories

From ‘Shares’ to ‘Comments’ – conversation is Facebook’s new social currency

In 2018, Mark Zuckerberg will be making some big changes to Facebook. Gone are the glory days for businesses and brands. Facebook’s News Feed algorithms will have no time for likes and shares in 2018 – this beast can only be fed on conversation. These changes have rattled some. But the updates are in response to the Fake News epidemic of 2016 and 2017. Over … Continue reading From ‘Shares’ to ‘Comments’ – conversation is Facebook’s new social currency

Knowing your audience

Social media, hey. Who isn’t using it these days? The majority of people have had some form of social media account, in one form or another, and most museums have one too. Some museums have more than one, in fact, seeing as there’s so many platforms to choose from. Facebook, Twitter, LinkedIn, Flickr, YouTube, Snapchat, YikYak, the list goes on. There’s one theme that can … Continue reading Knowing your audience